Tell Caroline what you create. She researches the brand, builds your pitch, handles negotiation, and walks you through every stage of the deal. You show up. She handles the rest.
WAW member? Caroline is already included in Workshop and All Access.
I looked into Garmin's recent campaigns. They've been leaning heavy into adventure content — outdoor creators are exactly who they're targeting right now. Your overland angle is a strong fit. Want me to draft the cold open around that?
Yes — lead with the overland content and mention the Land Cruiser.
Done. I also flagged their Q3 campaign window — if we time this right, you're pitching into their fall adventure push. I'll factor that into the subject line.
Perfect. What should we do about rate?
Sound familiar?
Brand deals aren't just about having an audience. There's a whole process nobody walks you through — and most creators figure it out by losing money, missing opportunities, or just never pitching at all.
You've been following this brand for months. Your audience would love them. You open a new email, type "Hi," and then stare at the screen for ten minutes. You close the tab. Maybe next week.
A brand emails you. They offer $400 for a video and two Instagram posts. You think it might be low. But pushing back feels risky. What if they walk? You say yes. You say yes every time.
You worked on that pitch for two hours. You think it was good. You've checked your sent folder twice. You don't know if you should follow up or if that looks desperate. You never hear back.
Brand deals have a whole process — research, positioning, outreach, negotiation, contracts. You just never had anyone in your corner who knew how to run it. That's what Caroline is for.
How it works
Tell Caroline who you want to pitch and what you create. She takes it from there — research, outreach, negotiation, the works. You stay in the loop. She does the heavy lifting.
Caroline looks into the brand — recent campaigns, what content they've used, whether their budget is active — so your pitch is based on something real.
I want to pitch Garmin. Is it worth it?
Their adventure content spend is active right now. They've worked with overlanders before and your Land Cruiser content fits their Q3 push. Worth pitching — and I know exactly how to position you.
Caroline drafts the opening email based on your content style and what she found about the brand. Not a generic template — an actual pitch built for this specific deal.
Write me an opening email for Garmin.
Done. Led with the overland angle and referenced your Toyo Tires campaign as proof of concept. Subject line is direct — no clickbait. Want me to adjust the tone or try a shorter version?
A lowball offer. A scope creep ask. Silence after a great call. Caroline knows what these moves mean and what to do about them.
They came back at $600. I was thinking $1,500.
That's a low opener — common with this brand. Here's a counter that holds your rate but offers them a smaller first deliverable to reduce their risk. Keeps the door open without dropping your price.
Before Caroline writes anything, she learns how you talk — your tone, your style, the way you communicate with brands. So when she drafts a pitch, it doesn't read like a template. It reads like you on your best day.
When we started working with brands, we had no idea what we were doing. We undercharged, we over-delivered, and we said yes to deals that weren't right for us because we didn't know how to say anything else.
Then we worked with a manager named Caroline. She was the first person who taught us that pitching isn't about begging — it's about positioning. She showed us how to research a brand before reaching out, how to counter an offer without blowing up the deal, how to protect ourselves in a contract. She changed how we thought about our own value.
We built this AI and named her Caroline because that's what she does. She's the manager we wish we'd had at the start — the one in your corner every time you're not sure what to say next.
Brands we've worked with: Sony, Hyatt, Garmin, Peloton, Toyo Tires, Experience Scottsdale, and many more.
Still here? Then Caroline is probably exactly what you've been looking for.
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We'll be straight with you — Workshop is the better deal for most people. But here's everything so you can decide for yourself.
Lock your rate forever. Annual plans started in the first 60 days after launch keep that price permanently — even when we raise it later. Monthly plans don't qualify.
Just Caroline — no courses, no community, no app. If you want to try her first, this is the place to start.
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Caroline knows the process. She's done the research. She's ready to run the deal. The only thing missing is you telling her where to start.
Get Caroline — $39/moThe Budget exists. The brands are pitchable. You just need a process that makes you sound like you know what you are doing, because you will.
